When follower numbers go up on a centralised corporate social network like Facebook etc, those aren't your followers. They belong to the corporation, and the corporation will take followers away from you so they can charge you money simply to reach them. Meta does this directly, others do it in more convoluted ways, but the idea is the same.
You can avoid such extortion by being on a federated social network like the Fediverse, preferably on your own server. Fediverse follows are truly yours.
@homegrown@social.growyourown.services wait, what does meta do???
Facebook hides most of the stuff being published by accounts people follow, and charges for actually ending up being seen. That is Meta's business model, they control access to followers' timelines on their platform.
On the Fediverse, everything is shown to everyone that follows, and it's up to followers how they curate their feed. The relationship is between the follower and the followee, without someone in the middle trying to control them both.
@homegrown@social.growyourown.services oh oki
Didn't know cos only used fb like twice in my life.
Think there was a sports bot or something that claimed to have 8 million followers?
But whatever the true number, important thing is you can reach your followers without paying someone